3. From your perspective, what are the emerging areas of interest in institutional research?
One of the fundamental purposes of institutional research is to assist in balancing short-term decision making with long-term planning and strategic objectives. As institutional research continues to develop from a service-based resource dedicated to supporting top-level management, to a more inclusive, institution-wide model servicing a multitude of stakeholders, we have the opportunity to add value to decision making at the operational as well as the strategic level.
The challenge in an environment of technological change (e.g. machine learning and big data analytics etc.) is to balance the short-term reactionary and opportunistic decisions with decisions necessary to implement the long-term strategy.