AAIR
  • Join
  • Jobs Board
MENU
  • Join
  • Jobs Board
  • About
    • Rules
    • Mission, Vision, Values and Strategy
    • Objectives
    • Code of Ethics
    • Organisational Structure
    • Executive Committee
      • Position Descriptions
      • Meeting Schedule
    • Annual Statements
    • Timeline
  • Membership
    • Join
    • Benefits of Membership
    • Membership Categories
    • Members
    • Life Members
    • Honorary Members
    • Fellowships
  • Events
    • Past AAIR Events
    • Awards
  • SIGs
    • Academic Research Institutional Analytics
    • Business Intelligence & Analytics
    • Institutional Reporting
    • Load Management & Planning
    • Surveys & Evaluation
  • Experts
    • Experts Search
  • Resources
    • Subscribe
    • What is Institutional Research?
      • IR Job Roles
    • Newsletter
    • JIR
    • Other Journals
    • Useful Links
  • Blog
    • From the President
    • Newsletter Editorials
    • Institutional Researcher’s Corner
    • Events
    • Publications
    • From the experts
    • Soapbox
  • Contact

Five Questions with Kerry Martin

University of the Sunshine Coast, Australia

Connect with Kerry

Kerry chose to be interviewed in chair number 10.

Photo of Kerry Martin1. What is your job title?

Director, Strategic Information & Analysis Unit at the University of the Sunshine Coast, and a member of the AAIR Executive Committee.

2. Briefly, how would you describe your role in terms of your place in your institution?

Our Unit currently reports to the Deputy Vice-Chancellor (Academic). The work that we engage in involves building and maintaining relationships with all members of the executive and senior staff to ensure that we remain abreast of and inform key university initiatives, changing priorities and pain points.

Creating strong relationships with key staff is such a critical part of my role, as it provides insight into how we can best support initiatives, and how we can ‘value-add’ to continue to support effective decision making. I am involved in a range of committees, working groups, advisory groups, project steering groups, and other ad-hoc meetings…not sure I am ever actually at my desk!

I spend a lot of time talking to groups of staff or individuals about what we do, about the power of accessing data, and how it can assist in effective decision making.

3. From your perspective, what are the emerging areas of interest in institutional research?

This is an interesting question and one we often have to manage internally around expectations. There are staff in the institution who are very committed to technology advances and are keen to discuss big data, machine learning etc., how we need to move into these areas, and how amazing it will be for the University.

While not disagreeing with the future opportunities, I am faced with a more pragmatic reality relating to managing limited resources and continuing to move us forward on our development path. We want to continue to ensure that staff have access to the ‘right information in the right format at the right time’ to be able to do their core business and ultimately identify areas that will improve the student’s experience and success. I am continually faced with the dilemma between what’s ‘interesting’ and what’s ‘critical’, and with the ever-increasing compliance requirements, changes to funding and the opening of new campuses, the ‘interesting’ part tends to fall to the bottom of the priority list. When determining new priorities or developments for our Unit, I constantly ask our clients to focus on purpose:

  • What will you do with this information/analysis?
  • What action will you take when you have this information?
  • Is the information aligned with a key improvement strategy?
  • If so, how will you measure its success?

4. What do you believe will be the future priorities for institutional research?

Skilled staff, particularly those with strong skills in critical analysis. I have recently read Stephen Few’s presentation from the Higher Education Data Warehousing Forum (HEDW) held in April 2018 in Oregon State University, USA, and much of what he said resonated with me. With all the new technologies and systems that are available to provide data, information and analysis, the value can only be realised when it includes the ‘people’ component. The knowledge and insight that is added by people who have the context and the institutional experience creates the true value. Surround yourself with great staff!

5. Complete this statement: In my role, I can’t operate effectively without…

…great people! The relationships that you build within your team (and I have a great team!) and within your university are paramount to success. These relationships help you stay in the loop, make it easier to have the tough conversations, and make work way more enjoyable 😊. Having a wonderful network of colleagues external to your university is also critical, as the sharing of information and advice is extremely valuable…and is often a good leveller to ensure that you aren’t going crazy! I try and have one meeting a day at one of the campus coffee shops, and you should never underestimate the amount of business you can get done in the coffee queue!

Newsletter

Read the July 2018 AAIR newsletter
Right Here, Right Now!

July 2018 Newsletter

Answer 5 Questions

Would you like to feature in the ‘Institutional Researcher’s Corner’ segment of our newsletter, The Institutional Researcher?

Contact our trusty editors with the answers to 5 simple questions, and we’ll feature you in an upcoming issue.

Email Our Editors

Feature icon

Subscribe to our Mailing List

About

  • Rules
  • Mission
  • Objectives
  • Code of ethics
  • Org structure
  • Committee
  • Meeting schedule
  • Annual statements
  • Timeline

Membership

  • Join
  • Benefits
  • Categories
  • Members
  • Life members
  • Honorary members
  • Fellowships

SIGs

  • Academic research institutional analytics
  • BI & analytics
  • Institutional reporting
  • Load management & planning
  • Surveys & evaluation

Resources

  • Subscribe
  • Jobs board
  • What is IR?
  • IR job roles
  • Newsletter
  • JIR
  • Other journals
  • Useful links

Blog

  • President's desk
  • Editorials
  • IR corner
  • Events
  • Publications
  • From the experts
  • Soapbox

Australasian Association for Institutional Research Inc.
Suite 204, 585 Little Collins Street
Melbourne Vic 3000
info@aair.org.au

twitter facebook linkedin twitter
  • © Australasian Association for Institutional Research 2025
  • Privacy Policy
  • Terms of Use
  • Disclaimer

Read next article ...

Photo of a newspaper headed 'The Institutional Researcher' Editorial (2018/07)
  • About
    • Rules
    • Mission, Vision, Values and Strategy
    • Objectives
    • Code of Ethics
    • Organisational Structure
    • Executive Committee
      • Position Descriptions
      • Meeting Schedule
    • Annual Statements
    • Timeline
  • Membership
    • Join
    • Benefits of Membership
    • Membership Categories
    • Members
    • Life Members
    • Honorary Members
    • Fellowships
  • Events
    • Past AAIR Events
    • Awards
  • SIGs
    • Academic Research Institutional Analytics
    • Business Intelligence & Analytics
    • Institutional Reporting
    • Load Management & Planning
    • Surveys & Evaluation
  • Experts
    • Experts Search
  • Resources
    • Subscribe
    • What is Institutional Research?
      • IR Job Roles
    • Newsletter
    • JIR
    • Other Journals
    • Useful Links
  • Blog
    • From the President
    • Newsletter Editorials
    • Institutional Researcher’s Corner
    • Events
    • Publications
    • From the experts
    • Soapbox
  • Contact