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Five Questions with Emma Farley

Griffith University, Australia

Connect with Emma

Emma chose to be interviewed in Chair #4

Photo of Emma Farley

1. What is your job title?

Director, Planning Services at Griffith University

2. Briefly, how would you describe your role in terms of your place in your institution?

Planning Services predominantly plays an information function to the organisation, with additional work in relation to strategy, continuous improvement and quality assurance.

3. From your perspective, what are the emerging areas of interest in institutional research?

I tend not to focus on IR, rather I focus on how our function can evolve to support the organisation whether that be:

  • The best information, at the right time, in the easiest to understand way so informed decision making occurs
  • Advancing the organisations investment in information as a strategic asset, including how we enhance, manage and protect information. Leveraging information
  • What technology, storage, integrations, skills and analytics are emerging that we can take advantage of (anything and everything in my view!)?
  • Using appropriate marketing and engagement technologies and approaches to engage our stakeholders be they internal or external. Perception is so critical.

4. What do you believe will be the future priorities for institutional research?

Working as a strategic partner with executive in being a competitive organisation.

If I focus on the minutiae for a moment, I would love to see the development of a student 360-degree view. Gold!

5. Complete this statement: In my role, I can’t operate effectively without…

Our fantastic team. Without the people, none of it is worth anything. We don’t save lives, but we do have a positive impact on those around us and that is worth a lot.

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Read the August 2017 AAIR newsletter
Right Here, Right Now!

August 2017 Newsletter

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  • About
    • Rules
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      • Position Descriptions
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