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Five Questions with Rossana Couto-Mason

Strategy and Research Manager, Massey University, New Zealand

Connect with Rossana

Rossana chose to be interviewed in chair #10.

1. What is your job title?

Strategy and Research Manager at Massey University.

2. Briefly, how would you describe your role in terms of your place in your institution?

I am responsible for managing the university’s overall strategy and planning processes, providing performance reports to our Senior Leadership Team and Council, as well as providing the university with institutional research and insights for decision making.

Photograph of Rossana-Couto-Mason in the office wearing glasses and a scarf

3. From your perspective, what are the emerging areas of interest in institutional research?

How to effectively use the extensive data that is available from systems to inform better decision making. More data does not necessarily mean more intelligence. I think more and more that we will be looking at how technology is changing delivery and business models. I also think that we will be looking at the growing impact of global student markets and new opportunity areas for universities. Institutional research can support these emerging areas.

4. What do you believe will be the future priorities for institutional research?

In addition to the advancement in technology and the diversification of the student market and university activities, I believe most of the themes will remain relatively the same:

  • improving student success and participation
  • improving student outcomes
  • improving research performance
  • being more effective and efficient with resources (benchmarking), and
  • supporting market research.

5. Complete this statement: In my role, I can’t operate effectively without …

…collaboration, integrity and my wonderful team!

Newsletter

Read the August 2019 AAIR newsletter. Right Here, Right Now!

August 2019 Newsletter

Answer 5 Questions

Would you like to feature in the ‘Institutional Researcher’s Corner’ segment of our newsletter, The Institutional Researcher? Contact our trusty editors with the answers to 5 simple questions, and we’ll feature you in an upcoming issue.

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  • About
    • Rules
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    • Executive Committee
      • Position Descriptions
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